.jpeg)
LunchLab. Currently, only 1.6% of children's packed lunch in the UK matches governmental requirements. Packed Lunches grants parents greater control but takes time and are often boring to make.
.jpeg)
LunchLab. Interviewing 20 parents and surveying 150 users, revealed parents want convenience, control, nutrition and variety. LunchLab offers a vareity of nutritious lunches for primary school children to choose from, and these are delivered to parents within the hour.
.png)
LunchLab. LunchLab is a B2C company, founded along with 4 other design engineers, which projects to be profitable after 2 years of activity. Each aspect of this business was defined, from product features, to the hiring strategy and ideal marketing channels.
User Research
Throughout this project, I conducted interviews with 30 parents, 25 children, teachers, and business experts, to gain key insights and develop LunchLab accordingly.
Programming
To showcase our work, I programmed a website with 2 sides, a public side with information for customers and a password protected private side with information for investors.
Start-up Creation
Although I was named CTO of LunchLab, I was able to contribute in various other aspects of the business such as finances and logistics, thanks to my broad skill set.
Proud participants of WEInnovate. A competition led by Imperial Enterprise Lab.
LunchLab was selected out of 250 applicants with 25 other innovative women-led ventures. We had the opportunity to learn more about developing businesses, from customer discovery, to pitching, to finances and IP.
Investigating the problem of packed lunch. With 150 survey responses, 150 parents and 70 children.
Using a combination of general surveys to reach a wide range of users and detailed interviews to pinpoint specific needs, we defined each aspect of the problems around packed lunches. From consequent ideation sessions, several solutions emerged, the main one being a packed lunch delivery system.
Testing our ideas with customers. Out in the streets.
For testing, we took a different approach to reaching parents, and designed tests to do with parents in the streets of London, while they waited for end of school or walked our of children-friendly museums. Our most promising test, which I designed, showed children were capable of building a nutritious lunch and 80% of the time, prefered their own to their parent's. After this stage, we had 70 interested parents signed up to our mailing list.
Developing the business side. Making LunchLab a profitable reality.
Our goal was to create a company which responds to user needs, but in a sustainable way. We talked to multiple business experts in the food industry, built profit and loss predictions, and tested various marketing channels ourselves, from social media posts, to flyers, to gorilla marketing.
Building our Website. To appeal to customers.
I built a simple website as a support to gain feedback from users and display our solution to possible customers. Click the button below to visit our website!
See website
